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Dental Office 
(formerly Dental Equipment & Materials) 
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Publication Name:
Dental Office 
Issued: Monthly
Deadline Date: First business day of the preceeding month
Circulation: 109,000
Standard or Tabloid Standard
Cost of B/W, Full Page $14,850.00       Click for Rates 
Cost per Thousand/CPM $136.23   Click for CPM Rankings
Is this publication Audited? Yes
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Or email us at: Careers@Biotechmedia.com
List Rental Info: Click here for Mail List Information or,
Email us at ReLi@biotechmedia.com
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Looking for a different Publication? Click here for our Master List

Description of the Publication

When we launched the publication a year ago, we focused our editorial on the dental assistant. Believe me when I say that there is no group that is more underappreciated or underutilized than the dental assistant. How important are dental assistants to PennWell and to Dental Office? Well, we’ve decided to focus on the assistants on a monthly basis, rather than just five times a year. In order to do that, we are building an electronic monthly journal that will be sent to dental assistants, helping them become better in their profession and more passionate about what they do.

 If you’re interested in advertising in the new e-newsletter, please email us:click here The first electronic newsletter will hit your inbox in January, and it has the full support of DANB and ADAA (I want to personally thank these two outstanding organizations for all of their support).
With the electronic journal focusing on dental assistants, Dental Office magazine will transition to a product-centered book, beginning with the January/February issue, scheduled to be released in time for the 2008 Chicago Midwinter Meeting.

The setup of the magazine will be...
** One product per page. Each product will have a large product photo (with no background), lots of white space, and 150 to 200 words describing it. There will be one or two user quotes (gathered from users of the product supplied to us by the company). Across from the product will be an ad page. The product page will be on the left and the ad page will be on the right.

** One article will focus on the integration of a certain technology into the operatory. There is more to using a piece of technology than just plugging it in, and Dr. Jeff Carter will write in each issue about how to integrate technology into your practice. We will have an example of an integrated office, will ask the doctor what he or she did, have pictures illustrating the integration, and even give an easy-to-follow integration checklist. Think of it as “Office Integration for Dummies.”

There will also be focus groups, product reviews, an online place for reader interaction and ratings (www.dentalofficemag.com), and possibly even an award given out to outstanding products.

Want to advertise? Then email us at: Ads@Biotechmedia.com

Published by:

Pennwell
For more information call us at 925-932-6364 
or email us at info@biotechmedia.com
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