Pharmacy Practice News Publication Profile

Issued:	6 issues per year
Deadline Date:	First business day of the preceeding month
Circulation:	47,531
Standard or Tabloid	Tabloid
Cost of B/W, Full Page	$6,528.00 Email for Rates
Cost Per Thousand/CPM	$137.34 Click for the CPM Rankings
Is this publication Audited?	Yes BPA
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Description of the Publication

Pharmacy Practice News strives to provide health-system pharmacists with accurate, relevant and up-to-date information that improves their clinical practice. In addition to news, the web site includes many of the magazine''s regular features, including Continuing Education lessons, new FDA drug approvals, and our renowned educational reviews.

Ranked #1 by FOCUS™ * in: Cover to Cover Readers (Total Hospital incl. Clinical Pharmacists), Cover to Cover Readers (Staff), Cover to Cover Readers (Large Hospitals 300+ beds)

Ranked #1 by FOCUS™ * in: Ad Exposure (Directors), Ad Exposure (Clinical Pharmacists), Ad Exposure (Large Hospital 300+ beds)

Ranked #1 by Media-Chek®** in: High Readers, 3-5 recommendations/day (Total—Directors, Staff & Clinical)

Ranked #2 by Media-Chek®** in: High Readers (Directors), High Readers (Clinical Pharmacists) High Readers (Formulary)

Total Circulation

Hospital Pharmacy Directors/Chiefs
Formulary Directors
Staff Pharmacists
Clinical Pharmacists
Other Healthcare Requesters
Total

9,243
2,831
30,259
4,569
629
47,531

*PERQ/HCI MediaChek/APEX, December 2005
†PERQ/HCI FOCUS, December 2005

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