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Test & Measurement World
Description of the Publication
|Test & Measurement World provides the largest
and most qualified audience of engineers and engineering mangers involved
in the $20+ billion test, measurement, and inspection marketplace. T&MW
is where engineers turn for industry news and reliable information on products,
services, and technologies. Our magazine is the best read and most preferred
test publication in 43 independent readership studies.
Connect with influential executive level electronics engineers
in the $20 billion+ worldwide electronics test and measurement marketplace
with a controlled circulation list from Test & Measurement World.
130,000: The total number of engineers T&MW
reaches each month. The average subscriber shares T&MW with
at least one other engineer—and we reach more engineers than any other
143,000: The number of annual dollars spent on test, measurement,
and inspection equipment by each engineer who works at a large plant. Nearly
75% of T&MW subscribers work at plants with 100 or more employees and
have almost 30% more buying power than plants with under 100 employees.
No other test magazine can match this reach.
55: The percentage of T&MW subscribers that
are engineering managers—a greater management percentage than any other
magazine in the field. Engineering managers spend $185,200 annually, versus
$117,000 for staff engineers.
100: The percentage of qualified subscribers of T&MW.
We are the only publication to qualify every single subscriber, every year.
2006 Publisher's Posted Rates
These rates qualify for the 5% Membership
|3 & 4 Color
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1. Digital data is required for all ad submissions. Preferred
format is PDF/X-1a. Acceptable formats are PDF and TIFF/IT P-1. Files should
be press optimized, converted to CMYK, and have all fonts embedded. Publisher
shall have no obligation or liability to Advertiser of any kind (including,
without limitation, the obligation to offer Advertiser makegoods or any
other form of compensation) if an ad is supplied to Publisher by Advertiser
in any format other than PDF/X-1a, PDF or TIFF/IT P-1. Each ad supplied
to Publisher by Advertiser in any format other than PDF/X-1a, PDF or TIFF/IT
P-1 will be charged a $150 processing fee. Publisher cannot provide Advertiser
any assurances regarding the accuracy of reproduction of any ads supplied
in any format other than PDF/X-1a, PDF or TIFF/IT P-1. For detailed instructions
of preferred formats, contact the production manager or download digital
ad specifications from www.advanstar.com/adspec/.
2. Publisher will not supply a faxed or soft proof for
Advertiser-supplied files. Advertiser is solely responsible for preflighting
and proofing all advertisements prior to submission to Publisher. If Publisher
detects an error before going to press, Publisher will make a reasonable
effort to contact Advertiser to give Advertiser an opportunity to correct
and resubmit Advertiser’s file before publication.
3. Accepted Media: Files may be submitted on CD-ROM.
4. FTP: Files may be submitted to Publisher’s FTP site.
Please contact the us for instructions.
5. Ad Proofs: To insure that Advertiser’s ad is reproduced
correctly, a SWOP-certified color proof that has been made from the same
file that Advertiser supplies to Publisher must be provided. Publisher
cannot provide Advertiser any assurances regarding the accuracy of reproduction
of any ad submitted without a SWOP proof. Publisher shall have no obligation
or liability to Advertiser of any kind (including, without limitation,
the obligation to offer Advertiser makegoods or any other form of compensation)
for any ad supplied to Publisher by Advertiser without a SWOP proof. 6.
Film: Publisher is computer to plate. Each ad submitted to Publisher on
film will incur a $50 charge.
Want to advertise? Then email us at: