General
One of the best ways to ensure you reach your customers.
RT magazine’s 20,000 subscribers comprise respiratory
care directors, department heads, supervisors, managers, staff therapists,
and pulmonary physicians—the very professionals for whom you are designing
and marketing your products. What does that mean to you as an advertiser?
It means simply that placing your advertisement in RT is one of
the best ways to ensure you reach your customers.
The Market
Respiratory care has been on the forefront of the medical
field for many years, as respiratory-related ailments and treatments grow
more prevalent. The market has steadily grown to more than $6 billion,
employing more than 110,000 respiratory care professionals including registered
respiratory therapists, respiratory care directors and managers at hospitals/clinics,
pulmonary physicians, and sleep specialists.
The Subscriber
The mainstay of RT’s subscribers are respiratory
therapists and respiratory care directors/managers/supervisors, all of
whom make up almost 75% of RT’s circulation. Their main responsibilities
are treating patients and running an efficient respiratory department within
hospitals/clinics. Therefore, they are also at the forefront of recommending
and purchasing a vast array of respiratory products—the gamut from disposable
endotracheal tubes to complex ventilators and diagnostic equipment.
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