Digital Ad Specifications
Advertisers are to submit advertising materials in a digital format
prepared according to the following guidelines:
• PDF Format: Advertisers are encouraged to submit PDF and PDF/X1-A
files provided that they are prepared for press-optimized printing in CMYK
with fonts embedded. For an Acrobat Distiller job-options file and more
information on creating acceptable PDF files, visit
www.primediabusinessads.com. Please note: PDF files lack the ability
to be
edited or altered (i.e. phone number, address, etc.)
• Preferred Applications: QuarkXpress™; Adobe Pagemaker®; Adobe
InDesign®. If submitting application files, provide all supporting
graphics and
fonts.
• Photos: 300 dpi, actual size, CMYK color model, .tif or .eps format.
• Line Art/Text: 600 dpi minimum; CMYK color model; .eps or .tif format
with color preview. In Photoshop, black text should be created in black
channel only to avoid registration problems.
• Fonts: When submitting application files, include screen and printer
fonts for use in producing the ad. On illustrations it is recommended to
convert text to outline, however outline text cannot be altered.
• Lettering: Reproduce all reverse lettering with a minimum of colors.
Type
smaller than 8 point with fine serifs should be avoided.
• Color Tone Values: To avoid over-saturation of ink, the total combined
value of CMYK colors should not exceed 300% (i.e. C=100, M=100, Y=50, K=50).
Any one color with a required value over 85% should be made solid.
• Color Mode: Ads should be converted to CMYK prior to submission as
color shifts may occur. Ads received in RGB color will be converted to
CMYK.
• Proofs: We minimally require a text and element proof to assist in
preflighting digital ad files. For critical color match we require a digital
halftone proof (i.e. Kodak Approval, Dupont Digital Waterproof, Fuji FirstProof,
etc.). Accurate color reproduction cannot be guaranteed without an accompanying
SWOPcertified proof.
• Media: Mac or IBM CD, Zip 100, floppy; FTP Upload:
ftp:\\adclient:adclient@ftpserver2.primediabusiness.com/vendors/prepressop.
Please contact the publication Production Coordinator when files are
submitted.
CONVERSION CHARGE: Ad materials supplied as film will be
converted to a digital file at the cost of $50.00 per ad.
Advertising materials must be shipped prepaid to publication to arrive
by the materials due date. |
