The Hearing Review is the leading, monthly trade magazine for the hearing health care industry, providing concise, timely, and accurate information to 21,000 audiologists, hearing instrument specialists, medical professionals and others allied to the field. HR focuses on the practical aspects of hearing instrument testing and fitting, technology, marketing, education, patient counseling, industry events, and trends in hearing health care. The magazine seeks to elevate the knowledge and image of the hearing health care industry, as well as the value of hearing care products for consumers.

HR Worldwide Registry: The HR Worldwide Registry is published as a 13th issue, and is released in July. The HR Registry is widely referred to as the phonebook of the hearing health care field, offering comprehensive contact information on dispensing personnel, manufacturers/distributors, international businesses, products, and a wealth of other resources. An “advertising must” for any business/company involved in the hearing health care field.

AAA, ADA & IHS Preview Issues: The February and September issues of HR (respectively) feature sneak-previews of the American Academy of Audiology (AAA) convention, and the International Hearing Society (IHS) and Academy of Dispensing Audiologists (ADA) conventions. The March and October issues feature bonus distribution at these important events.
 
 

BONUS: Advertisers receive advanced copy of dispenser survey, as well as extra data and information from survey.

Ad Closing: May 15, 2006
Materials Due: May 22, 2006

July
In July, HR publishes two separate editions: 1) The July issue which features aging and presbycusis, and 2) The Hearing Review Worldwide Registry.

Issues in Instant-Fitting Technology
• The Open Fitting: When and Why?
• Directionality and Open-Fit Instruments
• New Earmold Technology

BONUS: HR “How To” Section: 1/2-page (or larger) advertisers are provided with a 1/2-page article to explain how their product can be used in a unique hearing care application.

Ad Closing: June 5, 2006 
Materials Due: June 12, 2006 
--------------------------------------------------------------------------------

HR Worldwide Registry
The hearing health care field’s phone book to industry companies, products, services, and personnel.

BONUS: 1/2-page (or larger) advertisers receive for free the inclusion of their logo in the business/international listings.

Ad Closing: June 19, 2006 
Materials Due: June 26, 2006 

August
The Wireless Revolution: Hearing Care Meets Telecommunications
• Update on Wireless Technology in Hearing Care
• Great Internet Sites for Hearing Care Professionals and Their Patients
• Hearing Aid Compatibility with Cellular Telephones

BONUS: Philanthropy in Hearing Health Care: Advertisers may highlight charitable and philanthropic projects they help support locally, nationally, and globally.

Ad Closing: July 17, 2006 
Materials Due: July 24, 2006 

September
ADA & IHS Preview: Revving Up Your Business Success
• 10 Common Characteristics of Successful Practices
• Expanding Your Practice: Advice from Experts Who Have Done It
• New Approaches to Treating Tinnitus

DOUBLE BONUS: ADA and IHS Previews of events, and a sneak peek at the exhibits featured at these conventions.

Ad Closing: August 14, 2006 
Materials Due: August 21, 2006 

October
ADA and IHS Issue: Addressing the Whole Patient
• Patient Counseling and Education in the Computer Age
• Management of Patient Expectations
• Dead Regions in the Cochlea: Testing and Fitting Considerations

BONUS DISTRIBUTION: ADA Convention, October 18–21, New Orleans (tentative) and IHS Convention, October 18–22, San Antonio (tentative)

Ad Closing: September 11, 2006
Materials Due: September 18, 2006

November
ASHA Issue: 2006 Research Roundup
• Hair Cell Regeneration, Restoration, and Otoprevention
• Pitch and Reverberation: How They Affect Listening in Noise
• The Human Auditory System

DOUBLE BONUS: Literature Review: Select advertisers receive a free entry in HR’s literature review. Issue also mails just prior to the ASHA Convention.

Ad Closing: October 16, 2006
Materials Due: October 23, 2006

December
Year-End Industry Review; Genetics and Hearing Loss
• Genetic Testing: What Clinicians Need to Know
• Sudden Hearing Loss
• Hearing Care in 2006 and Beyond

BONUS: Looking Back; Moving Forward: Select advertisers will highlight their company’s activities during 2006, which might include product introductions, new personnel, etc, and give readers an idea of what might be expected in 2007.

Ad Closing: November 13, 2006
Materials Due: November 20, 2006

COLOR PROOFS
For accurate color proofing on press, please provide a Fuji PictroProof, Imation Matchprint, Kodak Approval, or any other SWOP color proof by the materials deadline. 

PRODUCTION CHARGES
No charge for properly supplied digital files prepared in accordance with the publisher’s requirements. The advertiser may be charged for any work required to update the advertiser’s provided files to meet our requirements. Any corrections are billed back to the advertiser at the publisher’s cost.

MECHANICAL REQUIREMENTS

 Live Area  Trim Size  Bleed Size 
2 page  15" x 10" 16" x 10 7/8"  16 1/4 " x 11 1/8" 
1 page 7" x 10" 8" x 10 7/8" 8 1/4 " x 11 1/8" 
2/3 page 4 1/2 " x 10" 
1/2 page island .4 1/2 " x 7 3 /8" 
1/2 vertical 3 3/8 " x 9 3 /4" 
1/2 horizontal 7" x 4 7/8" 
1/3 vertical 2 5/16 " x 9 3/4" 
1/3 horizontal 4 7/8 " x 4 7/8" 
1/4 vertical 3 3/8 " x 4 7/8" 
1/6 vertical 4 1/2 " x 2 3/8" 
1/6 horizontal 2 1/8 " x 4 7/8" 

AD MATERIAL POLICY
Ad materials submitted by the materials due date will be inspected for adherence to the publisher’s ad specifications. If materials are out of spec, the advertiser will be notified and new materials will be requested. If ad materials are received after the materials due date, the publisher will take reasonable measure to contact the advertiser to promptly supply new materials. Or, the advertiser will be given the option to have the publisher correct the materials at the advertiser’s expense, or to run the ad "as is" with the publisher assuming no responsibility for the accuracy or readability of the ad.