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Publication Name:
 Flexible Packaging Magazine
Issued: 12 issues per year
Deadline Date: First business day of the preceeding month
Circulation: 15,023
Standard or Tabloid Standard
Cost of B/W, Full Page $4630.00 
Cost Per Thousand/CPM $306.00  Click for  CPM Rankings
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Description of the Publication

The flexible packaging market is the second largest segment of the total U.S. packaging industry, according to the Flexible Packaging Association’s 2005 State of the Industry Report. Flexible packaging accounts for 17% of the $124 billion U.S. packaging market, behind only corrugated. Revenues for the $16.6 billion segment of flexible packaging that adds significant value to flexible materials have increase over the last three years, rebounding from a down year in 2001.

As the number one process to add value to a flexible package, printing is increasingly important and is estimated to account for $4 billion or just under 20% of the industry revenue. According to the report, converters print with seven colors, on average, and the United States counts 3,000 presses and 460 flexible packaging converters.

Expected areas of growth include consumer convenience solutions, food safety and reclosable packaging, improved graphics and shelf appeal, increases in barrier packaging and future advancements in MAP and pouch technology.

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An Ascend Media Company
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