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| Publication Name: |
Dental Practice Report
|
Description of the Publication
Dedicated to helping dentists develop systems, strategies,
and solutions to help them operate profitably, Dental Practice Report
is
circulated to nearly 120,000 practicing dentists and senior dental students.
The magazine's content focuses on: personnel and business
management, marketing, how to effectively integrate technology into an
office, how to work efficiently and profitable with today's advanced materials,
and how to make the most of your personal investments.
|
2007 Black and White Rates
|
1X |
3X |
6X |
12X |
| Page |
$8,250 |
$8,100 |
$7,890 |
$7,670 |
| 2/3 Page |
6,240 |
6,110 |
5,790 |
5,640 |
| 1/2 Page |
4,580 |
4,470 |
4,360 |
4,240 |
| 1/3 Page |
3,490 |
3,270 |
3,190 |
3,090 |
| 1/4 Page |
2,580 |
2,490 |
2,420 |
2,330 |
| 1/6 Page |
1,970 |
1,900 |
1,870 |
1,820 |
| 1/2 Island |
4,730 |
4,610 |
4,520 |
4,390 |
Color Rates
Additional costs to black & white space rates:
Standard color
(per page or fraction thereof) ...............$610
Matched PMS color*
(per page or fraction thereof) ...............$870
4-color process (per page):
Larger than 1/3 page ........................$1,870
1/3 page or less ...............................$1,080
Metallic ink*........ |
Mechanical Specifications
Digital Ad Requirements:
Digital data is required for all ad submissions. Preferred format is
PDF/X-1.
Acceptable format is PDF. Files should be press optimized, converted
to CMYK, and have all fonts embedded.Dental Practice Report will be relieved
of all responsibility for any form of compensation if an ad is supplied
in non-preferred or non-acceptable formats, such as native application
files.Nonpreferred or non-acceptable formats will be charged a $150 processing
fee.We cannot guarantee the accuracy of reproduction from any ads supplied
in non-preferred or non-acceptable formats. For detailed instructions of
preferred formats, contact
the production manager or download digital ad specifications from www.advanstar.com/adspec.
Dental Practice Report will not supply a faxed or soft
proof on client supplied files.We assume due diligence has been taken—by
the client or by their agency—to preflight and proof all advertisements
prior to submission. If we detect an error before going to press,we will
make a reasonable effort to
contact you to correct and resubmit your file before publication.
Accepted Media:
Files may be submitted on CD-ROM.
FTP: Files may be submitted to our FTP site. Please contact
the production manager for instructions.
Film: Dental Practice Report is computer to plate. Any ads submitted
on film will incur a $50 charge.
Line Screen (B/W, 2/C, 4/C):
Maximum 150; acceptable 120.
Density: B/W, 2/C maximum 160% to 170%; 4/C maximum 260% to
280%.
Standard Colors: Red (100% magenta and 100% process yellow),
magenta, process yellow, cyan, and green (100% cyan and 100% process yellow).Colors
conform to Standard Web Offset Printing (SWOP) specifications.
Ad Proofs:
To ensure that your ad is reproduced correctly, a SWOP-certified color
proof that has been made from the same file that you supply to us must
be provided.We cannot guarantee the accuracy of reproduction of your ad
without a SWOP proof.No makegoods will be issued on ads run without a SWOP
proof.
Printing: Web heatset offset.
Paper Stock: 38 lb. #5 Groundwood Gloss Stock.
Binding: Saddle stitched. |
Ad Specs and Sizes
Publication Trim Size:
7.75" x 10.5"
Banner Bleed
10.625"x14"
Standard
7"x10"
1/2 Vertical
3.25"x10"
1/2 Horizontal
7"x5"
1/2 Island
4.625"x7.1875"
1/3 Vertical
2.1875"x10"
1/3 Horizontal
7"x 3.375"
1/3 Square
4.625"x 4.875"
1/4 Vertical
3.25"x 5"
1/6 Vertical
2.1875"x5"
1/6 Horizontal
4.625"x 2.375"
Standard Bleed
8"x10.75"
Note: All dimensions are width x depth.
Bleed ads: Keep live matter 1/2" inside
published bleed dimensions. |
Want to advertise? Then email us at:
Ads@Biotechmedia.com
Published by:
Advanstar Dental Communications
For more information call us at 925-932-6364
or email us at info@biotechmedia.com |
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