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Publication Name:
Clinical Lab Products 
Issued: 13 issues per year
Deadline Date: First business day of the preceeding month
Circulation: 45,000
Standard or Tabloid Tabloid
Cost of B/W, Full Page $6,200.00  Click for Rate Card  and Editorial Calendar
Cost Per Thousand/CPM $132.44  Click for the CPM Rankings
Is this publication Audited? Yes BPA
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Description of the Publication

Mission Statement
Clinical Lab Products is the leading product news magazine for key decision-makers in the clinical diagnostic laboratory. New product announcements and editorial features showcase technologies and economic strategies that assist laboratory professionals in providing cost-effective, timely, and accurate patient diagnostic 

Circulation
Lab Director/Administrator/Manager    16,318 
Pathologist/Physician    5,810 
Chief/Lab Technologist/Assistant Medical Technologist    5,700 
Lab Technician    2,284 
Technical Specialist    1,083 
HIS/LIS Director/Manager    393 
Section Supervisor/Manager of Chemistry, Microbiology, 
Hematology/Oncology, Histology, Blood Bank, Immunology, 
Toxicology, Coagulation, or Infectious Disease    8,314 
Point-of-Care Testing/Patient Nursing Coordinator    363 
Hospital Administrator/CEO/CFO/COO    854 
Purchasing Director/Manager    933 
Others allied to the field, including Scientist/
Clinical Researcher, Program Director, and Phlebotomist    2,948 

TOTAL QUALIFIED CIRCULATION    45,000

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MECHANICAL REQUIREMENTS


 

 
PRODUCTION REQUIREMENTS
PREFERRED AD FORMAT
Press-ready PDF/PDFX-1a – Four-color material must be CMYK. Two-color material must be K + PMS or standard color.

COLOR PROOFS
For accurate color proofing on press, please provide a Fuji PictroProof, Imation Matchprint, Kodak Approval, or any other SWOP color proof by the materials deadline.

PRODUCTION CHARGES
No charge for properly supplied digital files prepared in accordance with Publisher’s requirements. Advertiser may be charged for any work required to update Advertiser’s provided files to meet Publisher’s requirements. Any corrections are billed back to Advertiser at Publisher’s cost.

AD MATERIAL POLICY
Ad materials submitted by the material due date will be inspected for adherence to publisher’s ad specifications. If ad materials are out of spec, the advertiser will be notified, and new materials will be requested. If ad materials are received after the materials due date, the publisher will take reasonable measures to contact the advertiser to either promptly supply new materials, have the publisher correct the materials at the advertiser’s expense, or to run the ad “as is” with the publisher assuming no responsibility for the accuracy or readability of the ad. 

ISSUANCE, CLOSING DATE, AND CANCELLATION
Published 12 times per year. Cancellations are required in writing prior to the published ad closing date. Cover positions can be cancelled only with a 90-day written notice before closing date.

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