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| Publication Name: |
20/20 Magazine
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Description of the Publication
| As the industry's leading publication, 20/20 helps
its' readers and clients successfully brave the changing optical world.
With a circulation of over 50,000, and nearly a quarter of a century of
optical expertise, 20/20 has proven itself an invaluable source in delivering
the optical industry's newest technology, hottest fashion, and latest trends
in product innovations. 20/20 is infused with a spectrum of distinctive
styles and elegance, and inspires its readers with bold images, striking
eyewear and up-to-the minute editorial features.
The first optical publication to identify the universe
of dispensing units in the optical marketplace, 20/20 has analyzed its
circulation data to identify subscribers not only by individual names but
also by unit locations. 20/20 continues to be the number one source for
optical research and information through its statistical reports. Our resources
tap into invaluable, ground-breaking information that provides marketing
direction, while helping to define the market itself. 20/20 is the one
necessary guide that looks ahead at retail and industry trends to predict
the exciting future the eyewear industry holds.
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TOTAL QUALIFIED CIRCULATION
Optometrists
20,318
Opticians
19,187
Ophthalmologists
3,109
Executives at Chain HQ
461
Optical Product Buyers at Chain HQ
771
Owners (not optometrist/optician
1,375
Lab Wholesalers/Distributors
784
Lab/Distribution Executives
376
Retail Managers (not opticians)
2,815
Regional Retail Managers
326
TOTAL QUALIFIED CIRCULATION 49,522 |
Independent Locations (See Note 1)
Optical Shop
5,241
Optometric Practice
15,988
Ophthalmologic Practice/Dispensary
3,688
Department Store
158
Mass Merchandiser/Warehouse Store
157
Drug Store
23
Chain Locations (See Note 2)
Optical Chain
2,925
Optometric Chain
2,975
Ophthalmologic Chain
542
Department Store Chain
496
Mass Merchandiser/Warehouse Store Chain
372
Drug Store Chain
6
Optical Lab/Wholesale Distributor
2,394
HMO
202
TOTAL UNIT FILE 35,167** |
Note 1: Independent represents
companies with 1-3 locations
Note 2: Chain represents companies
with 4 or more locations
**Source, publisher’s statement,
June 2005, subject to BPA pending audits.
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