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| Publication Name: |
Lab Animal Magazine
|
Description of the Publication
| A peer-reviewed journal publishing timely and informative
editorial material emphasizing proper management and care. Lab Animal
reaches over 10,600* professionals in both the academic world and applied
research industries.
As the most widely read journal in the field of laboratory
animal science, Lab Animal is valued by the veterinarians, technicians,
facility managers, and IACUC members who work tirelessly behind the scenes
of biomedical research. Lab Animal has a 35-year track record of
bringing to members of the animal research community timely and relevant
peer-reviewed information that they rely on to keep abreast of ever-evolving
regulations and providing their charges with the best possible veterinary
care, all while staying within a finite budget.
Lab Animal is unique in offering a variety of expert-written
content that encompasses the full range of topics relating to animal care
and husbandry; diagnosis and treatment; facility planning, design, and
management; staff training and education; and updates and information on
regulations and legislation pertaining to laboratory animal science.
Lab Animal's readers work at major universities,
research hospitals, and private and government research institutions. More
than 80% of Lab Animal readers are involved in making decisions regarding
facility purchases*. Lab Animal's sister publication, Lab Animal
Europe, which was launched in 2001, now provides more than 5,000 readers
in the UK and Europe with access to the journal's monthly content, and
offers advertisers access to a whole new audience.
Lab Animal is the only journal in the animal research
field with a circulation verified by the Business Publications Audit (BPA),
providing you with a guarantee of exactly how many Lab Animal readers
you’re reaching.
|
Want to advertise? Then email us at:
Ads@Biotechmedia.com
Purchasing Power*
25% of Lab Animal readers have an annual budget in excess of $500,000
29% of Lab Animal readers have an annual budget between $100,000 and
$500,000
81% of Lab Animal readers decide or specify what products to purchase
for their laboratory
71% read Lab Animal to stay abreast of new products and services
*Publisher's data, March 2004 |
|
Digital specifications
All display advertisement material must be supplied in digital format only.
We can accept the following Macintosh programs: Quark Xpress 4.x; Adobe
Illustrator 8.x; Adobe Photoshop 5.x. Files may be supplied on zip disk,
CD or via FTP. A color proof, pulled from your supplied digital file, must
accompany all color advertisements. We cannot guarantee color reproduction
if no color proof is supplied.
For black-and-white advertisements, please include a black-and-white
laser proof.
All materials will be destroyed after one year unless otherwise requested
in writing. |
|
Online specifications
Electronically supplied materials are due seven business days before the
scheduled start date; conventionally supplied materials are due 14 business
days prior.
Banners must be either 120x600 or 468x60 pixels, in .gif format via
disk, email or FTP. Color gamut should be restricted to the 216 color Netscape
Color Cube
Optimize banners by making the final file size as small as possible,
and no larger than 30k. Incorrectly sized banners will be proportionately
scaled to fit on a neutral background. Conventionally supplied banners
will be assessed a one-time fee of $250. Please specify the URL to which
the banner should link. |
Want to advertise? Then email us at:
Ads@Biotechmedia.com
Published by:
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