MLO’s notable guest authors and an editorial review panel of  acknowledged experts ensure high standards, and make the monthly print and online editions of MLO the perfect platform for your sales message.

MISSION TO MLO READERS
To improve the leadership and management skills of clinical lab directors, managers, and providers of lab services by promoting: 

- excellence in financial, technological, and clinical aspects of lab management
- efficiency, productivity, and ethical operations in the lab
- CE and professional development for lab professionals
- highest-quality patient care

Media: CD with accompanying SWOP matchprint proof preferred.
FTP uploads or e-mail are permissible only if a color proof is mailed or color is not critical. Waiver of color match must be in writing. ftp://ftp.nelsonpub.com log in: materials password: 2dk87v Please name file for the advertiser and notify us when upload is complete. Because of security features, files will not display on the site.

File Format: PDF files using Press Quality job options are prefered. Use 300dpi CMYK images with color management off. Embed all fonts. Other file formats can be accepted but may require additional processing time. These include 300dpi CMYK TIF, EPS with fonts converted to paths, and native PageMaker, InDesign or Quark files with fonts and images included. MS Word or text files will be retypeset to fit. Please include logos or images separately as 300 dpi tiff, eps or jpeg.

File Naming: Include file extension (.pdf) in file name. Do not use slashes, backslashes or quote marks in file name.

Mechanical: Magazines are produced direct to plate using stochastic printing. Publication trim size is 8" x 10 3/4". Keep all essential material 3/8” from trim. Total density 280% maximum. Trapped files are not accepted. Color cannot be guaranteed if any elements must be converted to CMYK from RGB, LAB or Pantone. Unless otherwise requested, disks will be discarded.

Color Proofs: Contract-quality color proofs matching Standard Web Offset Printing (SWOP) standards (Matchprint, Kodak Approval, Cromalin) are preferred and required for color guidance on press. Laser or inkjet printouts may be accepted for content only.

Charges: Ad makeup and alterations may incur a charge of $75/hr, billed in 15 minute increments. Charge to convert native files: $75. Matchprint output from supplied digital files: $45.

Assistance: Contact the Production Manager, at 800-226-6113 ext. 175 for technical questions and assistance.

Web Advertising:
Online text listings $285.00 (free with 1/6 or larger print ad) Logo button $250.00 Listing and logo button $495.00.