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Publication Name:
R & D Directions
Issued: 10 issue per year-
Deadline Date: 1st day of the preceeding month
Circulation: 12,573
Standard or Tabloid Standard
Cost of B/W, Full Page $4,156.00  Click for Rates and Editorial Schedule
Cost per Thousand/CPM $332.00    Click for CPM Rankings
Is this publication Audited? Yes-BPA
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Description of the Publication

R&D Directions provides insight into pharmaceutical research and development, from discovery through clinical trials and submission. Leaving the hard science to other publications, R&D Directions focuses on pharmaceutical companies’ R&D business strategies and decisions. Editorial content covers drugs, therapeutic categories, industry segments, and strategies, and imparts extensive intelligence on products in the pipeline. Although R&D Directions contains a wealth of medical and scientific information, it is written in a non-clinical, non-technical style. 

R&D Directions is read by senior managers, clinical trials managers, clinical drug and academic researchers, medical directors, data and project management, marketing and clinical monitoring professionals, along with regulatory affairs, drug safety, and quality control professionals. These professionals represent pharmaceutical and biotechnology companies, clinical study sites, clinical labs, medical device manufacturers, academic research institutions, data management firms, government agencies, and contract research organizations, among others. 

With a total circulation of more than 12,000*, R&D Directions reaches more than 7,200* readers in pharmaceutical and biotechnology companies; more than 40% of them are senior managers.* These subscribers are key decision makers and constitute a prime audience for your marketing communications message. 

Since R&D Directions is the only publication of its kind targeting business professionals in research and development environments, the magazine provides a unique medium for your marketing message. 
 
 

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