Concise, easy-to-read news reports cover managed care trends; professional issues; national & state governmental activities; new prescription drugs, OTCs, and health & beauty care products; retail management & store operations; and new merchandising & marketing techniques.

Original research is emphasized. An advisory board of pharmacy leaders provides continuous feedback. A Health-System Edition for health-system pharmacists is published in the second issue of each month.

a) Cover Rates:
                     Second cover : $1,015
                     Third cover: $675
                     Fourth cover: $2,540
b) Premium Positions: $1,015
c) Special Position Charge: A 10% per page special position
charge is incurred when requesting consecutive righthand
pages or other special positioning.

1. Digital data is required for all ad submissions. Preferred format is PDF/X-1a. Acceptable formats are PDF and TIFF/IT P-1. Files should be press optimized, converted to CMYK, and have all fonts embedded. Publisher shall have no obligation or liability to Advertiser of any kind (including, without limitation, the obligation to offer Advertiser makegoods or any other form of compensation) if an ad is supplied to Publisher by Advertiser in any format other than PDF/X-1a, PDF or TIFF/IT P-1. Each ad supplied to Publisher by Advertiser in any format other than PDF/X-1a, PDF or TIFF/IT P-1 will be charged a $150
processing fee. Publisher cannot provide Advertiser any assurances regarding the accuracy of reproduction of any ads supplied in any format other than PDF/X-1a, PDF or TIFF/IT P-1. For detailed instructions of preferred formats, contact the production manager or download digital ad specifications from www.advanstar.com/adspec/.

2. Publisher will not supply a faxed or soft proof for Advertiser-supplied files. Advertiser is solely responsible for preflighting and proofing all advertisements prior to submission to Publisher. If Publisher detects an error before going to press, Publisher will make a reasonable effort to contact Advertiser to give Advertiser an opportunity to correct and resubmit Advertiser’s file before publication.

3. Accepted Media: Files may be submitted on CD-ROM.

4. FTP: Files may be submitted to Publisher’s FTP site. Please contact the production manager for instructions.

5. Ad Proofs: To insure that Advertiser’s ad is reproduced correctly, a SWOP-certified color proof that has been made from the same file that Advertiser supplies to Publisher must be provided. Publisher cannot provide Advertiser any assurances regarding the accuracy of reproduction of any ad submitted without a SWOP proof. Publisher shall have no obligation or liability to Advertiser of any kind (including, without limitation, the obligation to offer Advertiser makegoods or any other form of compensation) for any ad supplied to Publisher by Advertiser without a SWOP proof. 6. Film: Publisher is computer to plate. Each ad submitted to Publisher on film will incur a $50 charge.