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Publication Name:
Pharmaceutical Representative
Issued: Monthly
Deadline Date: First business day of preceding month
Circulation: 72,000
Standard or Tabloid Standard
Cost of B/W, Full Page $3,230.00  Click here for Rates and Ed Calendar
Cost per Thousand/CPM $41.45 Click for the CPM Rankings
Is this publication Audited? NO- PSS
Recruitment Ads Email us at: Career@biotechmedia.com
List Rental Info: N/A
Subscription Info: US 1 year @ $47.00
US 2 year @ $70.00
Canada/Mexico 1 year @ $58.00
Canada/Mexico 2 year @ $93.00
All other International 1 year @ $121.00
All other International 2 year @ $187.00
US Back Issue @ $25.00
Can/Intl Back Issue @ $35.00 
Bulk and group rates available-5 or more, contact us at (925) 932 6364
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Description of the Publication

Pharmaceutical Representative is the industry's leading source of ongoing sales insight and development. It provides the essential skills sales representatives need to maximize their access and value to healthcare providers. It also enhances the expertise of trainers and managers so they can support the professional growth of their sales force.

2006 B/W Publisher's Posted Rates
These rates qualify for the 5% Membership Discount
Click here for more information

1 X 2 X 3 X 6 X 12 X
Full Page $3,230 3,080 2,910 2,750 2,590
2/3 Page 2,590  2,450 2,325 2,190 2,075
1/2 Page  2,280  2,160  2,045 1,940 1,900
1/3 Page  1,705  1,620 1,510 1,455 1,375
1/6 Page  1,270 1,205 1,145 1,075 1,020

 
COLOR
Standard $315
Matched 605
Three or Four-Color 1,010

SPECIAL POSITIONS

Cover 2 $365
Cover 3 305
Cover 4 485

Want to advertise? Then email us at: Ads@Biotechmedia.com

AD DIMENSIONS

SPACE UNIT
Width/Depth 
Full page  6 3/4" x 9 1/2"
2/3 page Vertical 4 1/2" x 9 1/2"
1/2 page Horizontal  6 3/4" x 4 5/8"
1/3 page Vertical  2 1/8" x 9 1/2"
1/3 page Square 4 1/2" x 4 5/8"
1/3 page Horizontal 6 3/4" x 3 3/8
1/6 page Vertical 2 1/8" x 4 5/8"
1/6 page Horizontal  4 1/2" x 2 3/8"

PUBLICATION DIMENSIONS

Publication Dimensions  Width Depth
Trim Size 7 3/4" x 10 1/2"
Bleed  8" x 10 3/4"
Live Matter 7" x 9 3/4"
Spread Size  14 1/2" x 9 1/2"
Bleed (Spread)  15 3/4" x 10 3/4"

EDITORIAL CALENDAR
Every Issue Includes:
• New drug approvals and indications
• Healthcare industry news and trends
• Clinical research • Surveys and studies

January
Ad Close: November 18
Material Deadline: November 29
• Helping doctors with patient compliance
• Distinguishing between lab tests – Part 1
• Improving job satisfaction
• Sample management strategies
February
Ad Close: December 19
Material Deadline: December 28
• New state marketing laws
• Effective closing
• Selling in the VA health system
• A closer look at psychiatry
• Distinguishing between lab tests – Part 2
March
Ad Close: January 25
Material Deadline: February 1
• How doctors look at clinicals
• Understanding physician reimbursement
• Working with your DM
April
Ad Close: February 22
Material Deadline: March 1 
• Pre- and post-call notes
• Making the most of your tablet PC
• Probing with a purpose
• Choosing the right meeting venue
2006 Training Guide – Provides the latest information on pharmaceutical sales training and trainer resources. 
May
Ad Close: March 24
Material Deadline: March 31
• A closer look at family practice
• Selling to different types of nurses
• Speaking skills for sales reps
June
Ad Close: April 26
Material Deadline: May 3
• Market share versus volume-based incentive selling
• Medicare Part D update
• Food service issues
• Surviving orientation training
July
Ad Close: May 25
Material Deadline: June 2
• 2006 Access Report
• Selling to the concierge physician
• Clinical selling skills
• Reader's Writing Contest
August
Ad Close: June 22
Material Deadline: June 29
• Differing brand products from generics using clinical data
• A closer look at pediatricians
• Targeting your sales message
September
Ad Close: July 26
Material Deadline: August 2
• Medically relevant gifts
• Understanding formularies
• Working with teammates to achieve common goals
October
Ad Close: August 25
Material Deadline: August 31
• Handling study objections
• Selling to women physicians
• Interviewing for an internal promotion
November
Ad Close: September 26
Material Deadline: October 3
• Non-traditional sampling
• A closer look at OB/GYNs
• Overcoming presentation jitters
• How to be an effective specialty rep
December
Ad Close: October 24
Material Deadline: October 31
• Selling to pharmacists
• Graduate schools: Distance learning
• Selling to hospital formularies
• Call reporting

Want to advertise? Then email us at: Ads@Biotechmedia.com


AD SPECIFICATIONS:

1. Digital data is required for all ad submissions. Preferred format is PDF/X-1a. Acceptable formats are PDF and TIFF/IT P-1. Files should be press optimized, converted to CMYK, and have all fonts embedded. Publisher shall have no obligation or liability to Advertiser of any kind (including, without limitation, the obligation to offer Advertiser makegoods or any other form of compensation) if an ad is supplied to Publisher by Advertiser in any format other than PDF/X-1a, PDF or TIFF/IT P-1. Each ad supplied to Publisher by Advertiser in any format other than PDF/X-1a, PDF or TIFF/IT P-1 will be charged a $150 processing fee. Publisher cannot provide Advertiser any assurances regarding the accuracy of reproduction of any ads supplied in any format other than PDF/X-1a, PDF or TIFF/IT P-1. For detailed instructions of preferred formats, contact the production manager or download digital ad specifications from www.advanstar.com/adspec/.

2. Publisher will not supply a faxed or soft proof for Advertiser-supplied files. Advertiser is solely responsible for preflighting and proofing all advertisements prior to submission to Publisher. If Publisher detects an error before going to press, Publisher will make a reasonable effort to contact Advertiser to give Advertiser an opportunity to correct and resubmit Advertiser’s file before publication.

3. Accepted Media: Files may be submitted on CD-ROM.

4. FTP: Files may be submitted to Publisher’s FTP site. Please contact the production manager for instructions.

5. Ad Proofs: To insure that Advertiser’s ad is reproduced correctly, a SWOP-certified color proof that has been made from the same file that Advertiser supplies to Publisher must be provided. Publisher cannot provide Advertiser any assurances regarding the accuracy of reproduction of any ad submitted without a SWOP proof. Publisher shall have no obligation or liability to Advertiser of any kind (including, without limitation, the obligation to offer Advertiser makegoods or any other form of compensation) for any ad supplied to Publisher by Advertiser without a SWOP proof. 6. Film: Publisher is computer to plate. Each ad submitted to Publisher on film will incur a $50 charge.

Want to advertise? Then email us at: Ads@Biotechmedia.com

Published by:

Advanstar Communications
For more information call us at 925-932-6364 
or email us at info@biotechmedia.com

 
 

 

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