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Click any book icon for more information directly from Amazon.com More titles are accessible from the bottom of this page |
| The 22 Immutable Laws of Marketing : Violate Them at Your Own Risk by Al Ries, Jack Trout. List Price: $15.00 Amazon Price: $12.00 Availability: Usually ships within 24 hours. Please click the book icon for reviews and to order from Amazon.com. |  |
The 22 Immutable Laws of Branding : How to Build a Product or Service into a World-Class Brand by Laura Ries, Al Ries List Price: $25.00Amazon Price: $17.50. Please click the book icon for reviews and to order from Amazon.com. |  |
| Advertising Media Planning by Jack Z. Sissors, Lincoln J. Bumba (Contributor) List Price: $56.95 Amazon Price: $39.87. Hardcover - 514 pages 5th edition (October 1996) Ntc Business Books; ;Please click the book icon for reviews and to order from Amazon.com. |  |
Association of National Advertisers Guide to Media Management by Herbert Zeltner, George L. Varjan (Designer) Amazon Price: $27.95. Hardcover - 128 pages (September 1994) Ntc Business Books; Please click the book icon for reviews and to order from Amazon.com. |  |
| Art of Writing Advertising, The : Conversations With William Bernbach, Leo Burnett, George Gribbin, David Ogilvy, Rosser Reeves by Denis Higgins (Editor) List Price: $12.95 Amazon Price: $10.36. Avg. Customer Review: Number of Reviews: 3. Please click the book icon for reviews and to order from Amazon.com. |  |
Biotech Entrepreneur's Glossary, The: Including Terms In Accounting, Biotechnology, Business, Computers, Fund Acquisition, Human Resources, Law, Patents, Marketing And Sales - With Eight Appendices [ABRIDGED] by Michael G. Pappas, Dr. Michael G. Pappas Amazon Price: $39.00. Please click the book icon for reviews and to order from Amazon.com. |  |
| Billion-Dollar Molecule, The :One Company's Quest for the Perfect Drug by Barry Werth List Price: $14.00 Amazon Price: $11.20 Paperback Reprint edition (March 1995) Touchstone Books; Number of Reviews: 9. Please click the book icon for reviews and to order from Amazon.com. |  |
Bottom-Up Marketing by Al Ries, Jack Trout. List Price: $13.95Amazon Price: $11.16. The core focus of this book is the distinction made between strategy and tactics in marketing. . Please click the book icon for reviews and to order from Amazon.com. |  |
| Building
Global Biobrands : Taking Biotechnology to Market by Francoise Simon (Author),
Philip Kotler (Author) List Price: $35.00 Price: Amazon
Price $24.50 & eligible for FREE Super Saver Shipping on orders
over $25. See details. You Save: $10.50 (30%) Availability:
Usually ships within 24 hours, 13 used & new from $17.50.
Edition: Hardcover. Please click the book icon for reviews and to order from Amazon.com. |
Checklists for Print Media Advertising Planning and Buying : 13 Basic Checklists : 195 Specific Things to Check When Planning and Buying Advertising by R. L. Ehler Amazon Price: $19.95. Paperback (March 1997) Richler & Co; Please click the book icon for reviews and to order from Amazon.com. |  |
| Drugs to Market by William C. Bogner, Howard Thomas Amazon Price: $59.50 + $1.99 sourcing fee. Hardcover - 208 pages (June 1, 1996). .Please click the book icon for reviews and to order from Amazon.com. |  |
Emotional Branding: The New Paradigm for Connecting Brands to People by Marc Gobe, Sergio Zyman List Price: $24.95. Amazon Price: $17.46. Case histories from the author's high-profile client list analyze demographic and behavioral shifts in populations and retail distribution channels. Please click the book icon for reviews and to order from Amazon.com. |  |
| . | . | Fund Raising & Marketing in the One-Person Shop by Michael J Henley, Diane L., Hodiak. Amazon Price: $29.95 Availability: This title usually ships within 4-6 weeks. Please click the book icon for reviews and to order from Amazon.com. |  |
| Healthcare Marketing, Sales, and Service: An Executive's Companion by John F. O'Malley Amazon Price: $47.00. Paperback - 130 pages 1 edition (January 2001). Please click the book icon for reviews and to order from Amazon.com. |  |
Healthcare Advertising & Marketing : A Practical Approach by Pat Meade, Patricia Sue Meade Amazon Price: $55.00 Availability: Paperback - 225 pages (November 1998) McGraw Hill Text; Please click the book icon for reviews and to order from Amazon.com. |  |
| The Leo Burnett
Worldwide Advertising and Media Fact
Book by Brian Jacobs (Editor).Amazon Price: $250.00 Hardcover (April 1994) Triumph Books; Please click the book icon for reviews and to order from Amazon.com. |
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The Legend of Pfizer by Jeffrey L. Rodengen. Amazon Price: $39.95 Availability: Usually ships within 24 hours. Category: Business & Investing. Please click the book icon for reviews and to order from Amazon.com. |  |
| MarketingWarfare by Al Ries, Jack Trout List Price: $12.95, Amazon Price: $10.36. "A business book with a difference: clear-cut advice, sharp writing and a minimum of jargon." Newsweek .Please click the book icon for reviews and to order from Amazon.com. |  |
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| Marketing and Consumer Identity in Multicultural America by Marye C. Tharp. Amazon Price: $89.95. Hardcover (January 2001). Please click the book icon for reviews and to order from Amazon.com. |  |
Medical & Pharmaceutical Sales : How to Land the Job of Your Dreams by Nikki K. Kerzic (Introduction) Our Price: $29.95. Categories: Medicine, Business & Investing. Please click the book icon for reviews and to order from Amazon.com. |  |
| Media Planning : A Practical Guide by Jim Surmanek List Price: $17.95 Amazon Price: $14.36, You Save: $3.59 (20%). Paperback 3rd edition (September 1995) NTC Publishing Group; Please click the book icon for reviews and to order from Amazon.com. |  |
Print Media Planning Manual by R.L. Ehler Amazon Price:$49.95 Availability: Usually ships within 24 hours. Paperback (June 1991) Richler & Co; Please click the book icon for reviews and to order from Amazon.com. |  |
| Positioning: The Battle for Your Mind by Al Ries, Jack Trout. List Price: $10.95 Amazon Price: $8.76. Positioning, a concept developed by the authors, has changed the way people advertise. It's the first concept to deal with the problems of communicating in an overcommunicated society.. Please click the book icon for reviews and to order from Amazon.com. |  |
Pharmaceutical
Marketing in the 21st Century (Monograph
Published Simultaneously As the Journal of Pharmaceutical Marketing & Management , Vol 10, nos by Mickey C. Smith (Editor) Amazon Price: $49.95 . Hardcover (March 1996) Haworth Pr; ISBN: 1560247959 Please click the book icon for reviews and to order from Amazon.com |
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| Pharmaceutical Marketing : Strategy and Cases by Mickey Smith Amazon Price: $24.95 Paperback (November 1991) We do not have a reprint date for this title, but we expect to be able to ship it to you within 3-5 weeks.Please click the book icon for reviews and to order from Amazon.com. |  |
Pharmaceutical
Marketing in the 21st Century (Monograph
Published Simultaneously As the Journal of Pharmaceutical Marketing & Management , Vol 10, nos by Mickey C. Smith (Editor) Amazon Price: $49.95 . Hardcover (March 1996) Haworth Pr; ISBN: 1560247959 Please click the book icon for reviews and to order from Amazon.com |
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| Promotion of Pharmaceuticals : Issues, Trends, Options by Dev S. Pathak, Alan Escovitz, Suzan Kucukarslan (Editor) Amazon Price: $49.95 Hardcover (November 1992) Haworth Pr; . Please click the book icon for reviews and to order from Amazon.com. |  |
Pharmaceutical
Marketing in the 21st Century (Journal of
Pharmaceutical Marketing & Management , Vol 10, No 2-3-4) by Mickey C. Smith (Editor) Amazon Price: $19.95 . Paperback (January 1997) Haworth Pr; .Please click the book icon for reviews and to order from Amazon.com. |
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| Successful Pharmaceutical Selling by Martin B. Bischoff. Amazon Price: $21.95. Availability: Usually ships within 24 hours. Hardcover - 144 pages (June 1997) McGraw Hill Text; ISBN: 0786312114. .Please click the book icon for reviews and to order from Amazon.com. |  |
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| *Please note that titles occasionally go out of print or publishers run out of stock. We will notify you within 2-3 weeks if we have trouble obtaining this title. |
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