Citation Full Page Ad-RISK

CITATION
Clinical Labeling Systems
Farmingdale, New York
RISK Campaign
Full Page Full Color

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Ad Concept:
Market research showed price to be secondary to product quality and customer service for label selection. The abstract concept of risk, specifically risk avoidance, is employed in two ways. First, it's not worth the risk for the sponsor to use any other label but Citation. Secondly, it's not worth the risk to the patient to guess which label goes to which drug.

Representationally, the labels are separating from the bottles, demonstrating the results of risk taking. And finally, the administering physician expresses his brand preference, Citation. Copy reinforces Citation's decades of service to the industry. Leading finally to the bottom right and their new tag line:

Superior Clinical Labeling-STAT Ad Appears in:
Applied Clinical Trials 6/00
Pharmaceutical Manufacturing and Packing Sourcer 6/00

Updated 5/1/2001
Shown below is the second ad for this campaign. This ad also informs the reader about an important industry event. The approaching CPSC deadline for mandateing that all clinical trial drugs must now be child-resistant.

Click here for Citation article entitled:Clinical Trial Labeling: Spotlight on a Technology Driven Industry

Click ad for Citation Web site.

Second ad of this campaign
Click ad for Citation Web site.

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