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Just Released....Genentech's 2005 Faces of Hematology/Oncology
Are your Details Reps pleading for more unique physician friendly promotions and programs? Do the new PhRMA regulations confuse you as to what physician programs are permitted? We would like to offer a solution... The link above is to our brochure on our "Faces of..."Desk Calendar Series. The 2003 calendar depicted is The Faces of Virology. It was done for Roche's Valcyte, a branded CMV Retinitis drug. Physician reception has been excellent for three basic reasons. First, the cover is a nostalgic piece that creatively reminds the physician who were the trailblazers in their therapeutic category. The cover is printed on heavy glossy stock. Many physicians have the cover framed and hung in their offices. Second, the content is what makes the calendar a keeper. Each month lists the important conferences and trade shows in the selected therapeutic category. In addition, important historic events are listed and some events are depicted graphically. Finally, every month is a branding opportunity. The right side of each month is used for your branding message. In the attached sample, Roche used several months to display a simple eye test commonly used to diagnose CMV Retinitis, as well as photos showing disease progression. Benefits of the "Faces of..." Physician Desk Calendar are: Consistency: Your message comes through every month to the recipient-we understand your therapeutic category. Awareness: The unique cover has such stopping power people will ask the same question, “Who did this?” Your company’s message will be integrated into the physician’s day-to-day activities. Legends deserve more respect and attention: As we all age we tend to have more respect for the elders of our profession. Physicians know the pioneers of their therapeutic category. Exposure to the message/product: Trade ads can only get their message across when viewed. When the magazine or journal is thrown away, so is your messaging opportunity. Desk calendars that give the recipient a reason to keep and use them provide a messaging opportunity ever time they sit at their desk. Nostalgia: The cover and monthly contents are a refresher course on the history of the recipient's therapeutic category. Durability of the medium: calendars are used for a full year, 365 days. And the poster is ideal for mounting. Artistically and Creatively Unique: Each cover poster attractively depicts the pioneers in the recipient’s therapeutic category. Many physicians have had the cover framed and hung in their office. Retentive Quality: The cover/poster depicts some of the most famous pioneers in the physician’s therapeutic category or industry. It would most likely be given away than thrown away. I realize that calendars rarely generate much interest from the detail reps and their physicians, however the "Faces of..." Desk Calendar is the exception. Karl W. Schroff
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