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B
Bacteriology
The branch of medical science that studies bacteria in
relation to disease
wordnet.princeton.edu/perl/webwn |
Behavioral Medicine
Application of principles of behavior therapy to the
prevention, diagnosis, treatment, and rehabilitation of medical disorders;
applies to such areas as stress prevention and reduction, pediatric and
adult patient management and compliance, pain control, and life-style modification.
Biofeedback, relaxation training, behavior therapy, and hypnosis are important
modalities.
www.ohpsych.org/Public/glossary.htm |
Brain Tumors
Stereotactic radiosurgery (SRS) is a way of treating
brain disorders with a precise delivery of a single high dose of radiation
in a one-day session. Treatment involves the use of focused radiation beams
delivered to a specific area of the brain to treat abnormalities, tumors
or other functional disorders. Body stereotactic radiosurgery does not
exist because there is no way to immobilize the body to treat a tumor in
one session the way the head can be secured. Fractionated stereotactic
radiation treatments - which are received over a period of days or weeks
- may be administered in the body with the assistance of removable masks
and frames that achieve some degree of lesser mobilization.
More definitions are avaliable at: http://www.irsa.org/definitions.html
From: IRSA, 3005 Hoffman Street, Harrisburg, PA, 17110
USA. (Phone: 717-260-9808, Fax: 717-260-9809) |
Branding Awareness Pyramid
The Branding Awareness Pyramid is a well established
marketing research tool. The purpose of this concept is two-fold. First,
through various research techniques, phone, mail, fax, etc. the researcher
determines where the company's brand awareness lies on
the pyramid. Secondly, once quantified, the company can establish goals
for moving the market awareness up the pyramid. The pyramid consists of
the following elements:
Top
of Mind
Brand Recall
Brand Recognition
Unaware of the Brand
Product/Service Category: Marketing
& Media Services:
Suggested Reading:
Advertising Media
Planning, Checklists for Print
Media Advertising Planning and Buying
Suggested Trade/Journal Publications:
Med Ad News, Medical
Marketing & Media, Pharmaceutical
Executive |
Breast Cancer
Listed below is a link to Novartis' Femara Web site and
a glossary of Breast Cancer Terms:
Click
here for Glossary
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