| Pharmaceutical Executive, the #1 ranked magazine in its
category, offers forward-looking, thought provoking analysis of business
and marketing strategies to key decision-makers at the world's leading
drug companies. Each month, top leaders and industry visionaries share
their insights on where Pharma stands today - and where it is going tomorrow.
From in-depth company and executive profiles to award-winning analytical
articles,
Pharmaceutical Executive consistently focuses on
innovation and strategic thinking. In its pages readers find not just the
latest sales statistics, but the people and ideas behind them; and not
just the latest news on companies, markets, and the regulatory playing
field, but cogent analysis of what events mean for the industry -- and
what its leaders plan to do next.
READERS: Senior executives with market-focussed and business
development responsibilities; marketing functions; at director level, both
client-side and agency; and senior sales management.
FOCUS: Business critical issues including marketing, sales
support, regulation, clinical trials, finance and technology. Plus each
issue carries the hallmark indepth interview with a high-profile senior
executive from within the pharmaceutical industry.
Pharmaceutical Executive Europe serves the information
needs of executive level decision makers throughout the European pharmaceutical
industry, providing expert opinion and analysis of the latest industry
trends, business critical issues, marketing techniques, sales and promotional
strategies, and legal/regulatory issues. Focusing on the interaction between
business management, finance and marketing, the publication successfully
helps Europe's pharmaceutical business leaders take the right decisions
for the future of their organisations.
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