READERS: Senior executives with market-focussed and business development responsibilities; marketing functions; at director level, both client-side and agency; and senior sales management. 

FOCUS: Business critical issues including marketing, sales support, regulation, clinical trials, finance and technology. Plus each issue carries the hallmark indepth interview with a high-profile senior executive from within the pharmaceutical industry. 

Pharmaceutical Executive Europe serves the information needs of executive level decision makers throughout the European pharmaceutical industry, providing expert opinion and analysis of the latest industry trends, business critical issues, marketing techniques, sales and promotional strategies, and legal/regulatory issues. Focusing on the interaction between business management, finance and marketing, the publication successfully helps Europe's pharmaceutical business leaders take the right decisions for the future of their organisations.