Mail Addresses Available 34,969  U.S Subscribers  @  $110.00/M -Publisher's Posted Rate
 632  Canadian Subscribers   $400.00/Flat

Review of Optometry is committed to giving  optometrists the information they need to provide their patients with top-quality vision care in a personally rewarding practice environment. It is a magazine written for optometrists and by optometrists. To assist optometrists in making their businesses a success, Review of Optometry focuses on all issues relevant to eye care, including patient care, business management, and news analysis for private optometric practices. Other topics covered include diagnosing and treating ocular diseases, comanaging glaucoma and cataract patients, ophthalmic medications, pre-op and post-op surgical care, refractive surgery, practice management, use of therapeutic and diagnostic drugs, contact lenses and spectacles, vision  therapy, low vision, and news about the profession. 

Qualified recipients are doctors of optometry,  dispensing opticians, ophthalmic laboratories and wholesalers, ophthalmic college students, and manufactures of ophthalmic equipment,  pharmaceuticals, instruments and supplies. Review of Optometry is targeted toward the practicing optometrist, some 45% of whom are in solo practice, 20% in partnership or group practice, and 10% employed by another doctor, HMO, or retail  Required outlet. A small percentage are self-employed franchisees.