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With nearly a quarter of a century of optical expertise, 20/20, the industry's leading publication, has proven itself an invaluable source in delivering the optical industry's newest technology, hottest fashion, and latest trends in 
product innovations. With a 100% written request circulation, 20/20 is published 14 times a year. 

Directed toward retailers of eyewear, 20/20 is the first optical publication to identify the universe of dispensing units in the optical marketplace Qualified recipients include opticians, optometrists, executives at retail chain headquarters, owners, lab / wholesalers /distributors, retail managers of optical chains and super stores, and dispensing ophthalmologists. 

This publication covers everything from product and dispensing trends, advertising and promotion strategies, visual merchandising, store design, 
and retail innovators to industry personnel changes and special events designed to keep these professionals up to date. 20/20 is the one necessary guide that looks ahead at retail and industry trends to predict the exciting future the eyewear industry holds.