Until now there was no way to accurately predict the results of an email marketing campaign. The advantage of any direct marketing effort is the ability to predict, with more accuracy then print advertising, what the response will be to the offer. The most often asked question by someone considering renting a list is:

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When Biotechmedia.com was launched more then 10 years ago we made the decision to operate strictly as a list broker versus list management.

Companies that manage the list owners rentals have a greater financial interest in renting those lists versus lists where they act a list broker. As a result our primary interest is the success of our clients rental regardless of which list they choose. 

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While there is no governing authority that dictates what metrics should be included in every tracking report (furnished by the publisher, trade association or list owner) there are several categories we can expect in each tracking report. They are: 

Name of Email List 
Selects: Job Title, Specialty and/or Industry 
Purpose of the Email Broadcast 
Quantity Ordered 
Quantity and Percent Delivered 
Quantity and Percent Opened 
Quantity and Percent Opt-Outs from List 
Quantity and Percent Opt-Outs Content 

Quantity and Percent Clicked Through are not included  because this metric is too dependent on the email message content. They may be provided to a member by another member if both have opted to exchange contact information. 

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Membership:
Source and Membership:

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