The Business Database contains a variety of segments or specialized lists, each with its own unique sourcing and creation methodologies. While our compilation methods are private and proprietary, the following are some of our primary sources used in the data collection, aggregation, and compilation process. Our file features quarterly rebuilds and the email channel is our key differentiator. We employ a team of dedicated data management professionals based in India that focus on updating and keeping our email addresses and phone numbers as current as possible. The B2B Database contains over 800,000 job titles, which allows us to provide custom lists, targeting job titles that are difficult to find.

     • 6,000+ Telephone Directories

     • Annual Reports, SEC Filings

     • Free Magazines/Newspaper Subscription Offers

     • Email Campaigns with offers

     • Tradeshow Attendee Lists

     • Business Card Collection at over 5000 tradeshows Globally

     • Governmental records and filings

     • Public Record Information

     • Nationwide utility transaction reports

     • Phone surveys with every business

     • Web-based Registrations and/or offers

     • Business trade magazine subscription offers

Contact information is cross-referenced with publicly available data by our research teams. We collect business cards at conventions, conferences and shows and use phone confirmation, web validation research, and a Permission Pass to add email addresses and contact details to their records. In return for their permission, contacts receive free subscriptions to online publications from our partners upon opt-in and confirmation. We’ve been doing this since 2002, and continue
through today.

Email Campaign responses include opens, clicks, bounces (hard and soft), opt outs, and replies. All responses are tracked and mapped back to the master repository. Hard Bounces and Opt out requests are scrubbed daily, and we provide weekly bounce/opt-out files for our customers to use for suppression.

Validation, Verification, and Quality Assurance

Using our Research Facility and Call Center in India, we make millions of phone calls each year as part of the data verification process.

In addition, we use both online and offline publications and sources to look up and verify information, download publicly available lists, and often perform custom research and list development projects for clients. Further, where possible we match our data to other prominent files to identify matches, unique records, unique businesses, or mismatched information. The research team explores discrepancies in the data and justifies the record. 

Upon entrance into our database, if we have an email address for the contact, a text based permission pass is sent, with all opt outs and bounces scrubbed. The Permission Pass is left 'live' for 30 business days from the date of send and remain live before opt outs and bounces are scrubbed. When sending client specific Permission Passes, the email message is left ‘live’ for 10 business days before opt-outs and bounces are scrubbed. We attempt to deliver soft bounces three times before scrubbing them from the file. Hard bounces are made available to clients according to their individual data processing schedules and needs.

All email addresses receive SMTP verification quarterly to identify deliverable, active email addresses. We email approximately 10 million messages per month to our file on behalf of clients and company newsletters at least twice per year, which also helps keep the file clean. Bounces are scrubbed daily, and all opt out requests are processed within 24 hours.

We maintain all open and click history on each email record in our master repository. The data team tracks and records all opens and read receipts along with click/open history. A subset of this team focuses on processing opt-out requests, scrubbing hard bounces from campaigns, and managing ISP relations. All remove requests are processed within 24 hours.

We receive bounces and opt-outs from our clients and partners on a daily, weekly, or monthly basis as part of our standard agreements, which we then research and suppress on our file.

All email addresses receive an SMTP verification once per quarter which is a server to server ‘handshake’ that ensures that the email address is still active. All contacts also receive an eNewsletter from us once per quarter. The degree to which consent is addressed can vary based on our data sources, but all have been vetted as having privacy policies and clear notice that the contact is giving their permission to receive third party marketing messages.

As an added step we send permission passes to all records that enter our master repository, providing them the ability to opt out. Additional permission passes are sent to contacts during email append projects and prospect email campaigns on behalf our clients always allow contacts to opt-out both at the ‘client level’ (our client) or at the ‘list owner level’

We update every data field that are collected and stored in our master data file via SMTP check, DNS Look up, NCOA, Tele updates etc.

     • Depending on the data source, we use website registration, permission pass, tele campaign etc. to get Consent before using, selling, renting or licensing the data

     • We verify all the data provided & ensure we got their emails and contact details verified again by our telemarketing team.

     • Social Media Profiles like LINKEDIN, MYSPACE, TWITTER, FACEBOOK etc. profile updates are also matched to our existing master Database. We now have over 10.8 million contacts in our master database file with Social Media Links & personal profiles of Business Executives among the 32+ million master databases.

With respect to security:

We always use industry-standard encryption technologies when transferring and
receiving consumer data exchanged with our site, We have appropriate security measures in place in our physical facilities to protect against the loss, misuse or alteration of information that we have collected from you at our web sites.

Copy of the permission pass 

Copy of the permission pass we deploy that gives the contact notice and choice. For Example:

Dear Kathleen,

We would like to thank you for your interest in communicating with us and receiving appropriate offers from us and our alliance partners. To ensure that you only receive the information you request, we use this Double Opt-in process. Again, thank you for considering us and providing permission based on your selected interest. If you would like to know more about our services or solutions, please contact me at any time.

Regards
Naomi Anderson
Regional Service Manager

You are receiving this message because you visited our website and opted-in. If you want to stop receiving emails from this list, please click here or send a reply with the email subject line as "Unsubscribe" OR Call our Unsubscribe 800 hotline at 800-123-4568 OR Send a mail with your email address to : 

Unsubscribe Dept, 6789
Queens Road, #123 New York, NY 12345.

Email templates that clearly show privacy policies and again give the contact notice and choice.

From: XYZ Software
Sent: Friday, January 23, 2007 1:31 PM
To: Joe.Brown@ABCcorp.com
Subject: Requesting your permission

Hi Joe,
Thank you for being an XYZ Software customer and for taking a moment to read this email. We value your time and respect your online privacy. We invite you to take advantage of this opportunity to receive special offers from XYZ Software. If you prefer not to receive email from XYZ, then please reply with "unsubscribe" as subject line.

Regards,
XYZ Software, Inc.
6789 Queens Road, #123
New York, NY 12345
800-123-4567

This message was sent to address Joe.Brown@ABCcorp.com. If you want to stop receiving emails from this list, please send a reply with the email subject line as "Unsubscribe" or Call our Unsubscribe 800 hotline at 800-123-4568 OR Send a mail with your email address to:

Unsubscribe Dept., 
6789 Queens Road, #123 
New York, NY 12345.