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Option # 1
American Laboratory Online Edition
| Welcome to a new on-line journal,
In 2008, ISC will introduce a new American Laboratory feature. The
print issues for the months of January, April, June/July, and November/December
will be
supplemented by an additional on-line journal, which will be e-mailed
to ISC’s opt-in e-mail list of subscribers (approximately 45,000). The
print issues will contain a supplement that will give our readers an overview
of the content of the on-line journal. We believe this print preview will
serve to guide our readers to
the Internet to read the on-line journal. Accordingly, our advertisers
will benefit from the wide readership of the applications-oriented editorial
and the display advertising.
|
| The American Laboratory, Online Edition will be circulated to
45,000+ opt-in subscribers. The themes for the four 2008 issues will
be as follows: |
|
Themes for the 2008 issues of American Laboratory, On-Line
Edition
Month
Journal Theme . . . .
January
April
June/July
Nov/Dec |
Spectroscopy Applications: Infrared,
Raman, and Mass Spectrometry
“Green” Issue: Improving our Environment, Alternative Fuel,
and
Environmental Monitoring
Applications of Ultrahigh-Performance Chromatography
Applications of Optical Microscopy, Electron Microscopy, and SPM |
2008 Journal Advertising Rates ($U.S.)
|
1× |
4× (in 2008) |
Ad Specifi cations |
| ½ Screen* |
$1,750.00
|
$1,475.00 Ea
|
5¼” × 7¼”
|
| ¼ Screen* |
$850.00
|
$820.00 Ea
|
2½” × 7¼” (Vertical)
see sample to the right
|
| ¼ Screen* |
$850.00
|
$820.00 Ea
|
¼ Screen*5¼” × 3½” (Horizontal)
|
Press Release $250 each
*Screen will be divided in half: one side editorial; other side
advertising.
Web Ads
| Home page... Dedicated |
$1650.00 Full banner
|
468 × 60 pixels
|
| Inside Pages... Dedicated |
$750.00 Full banner
|
468 × 60 pixels
|
| Run of book |
$2000.00 net
|
|
|
Sample Online Ad
|
Option # 2 Laboratory
Instrumentation News (Bimonthly e-Newsletter)
ISC offers bimonthly e-Newsletters featuring technical descriptions
of instrumentation and applications, conference information, mergers and
acquisitions,
and other newsworthy events.Your company may sponsor an e-Newsletter by
providing a high-resolution image of your product as well as 75–200 words
of supporting text. We will provide a hyperlink to your Web
site.
The newsletter distribution is over 40,000 opt-in e-mail addresses
of scientists in many work areas. When available, we will give you the
names, addresses, and demographics of the scientists who respond. Space
is limited to 10 sponsors per issue, and a complete return on investment
analysis is provided upon completion.
|
2008 Schedule
Jan. 10 and 24
Feb. 14 and 28
March 13 and 27
April 10 and 24
May 8 and 22
June 12 and 26 |
July 10 and 24
August 14 and 28
Sept. 11 and 25
Oct. 9 and 23
Nov. 6 and 20
Dec. 4 and 18 |
The cost of sponsorship depends
on the position in the e-Newsletter
1st position: $950
2nd and 3rd positions: $875.00
4th–10th positions: $750.00
|
| Note on images and material submission When possible images should
be Web ready. File format can be jpg, tif, gif, fl ash, PSD, or animated
gif. Text should be supplied as an MS Word or Text fi le. PDF fi le formats
are also accepted.
Headline Description of the advertisement, with a length of no more
than 10 words. Documentation
No more than 75 words will be used. Bullet points
are acceptable. Boldfacing, underlining, and italicizing
may also be used.
Laboratory Instrumentation News Images
e-News Product @ 200px × 200px
e-News Product Banner @ 550px × 75px
|
|
Option # 3 Web Ads
| ISC Web Ads may be placed at the top of the page, at the bottom
of the page, or as side- positioned skyscrapers. The choice of position
is yours. The ISC Web site, www.iscpubs.com, includes www.americanlaboratory.com
and ww.americanbiotechnologylaboratory.com, and has about 4000 pages
for placement of customers’ Web Ads.
The cost of the Web Ad includes all hyperlinking from the Web Ad
directly to the advertiser’s Web site. To optimize the effectiveness of
the Web Ad, the landing page for the links should relate directly to the
message on the Web Ad. ISC will provide advertisers with a complete history
of views as well as a click-through analysis. |
Cost per 3 months: $1200 each Web Ad
|
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