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Veterinary Medicine Mail List Information
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Available for Rental 43,116 @ $100.00/M-Publisher's Posted Rate
Telemarketing List Base Rate + $60.00/M

Veterinary Medicine subscribers are veterinarians who want to stay informed about cutting-edge medical care. Primarily involved in small animal practice, they are key decision makers for the purchase of:

Surgical equipment and instruments
X-ray equipment
Blood analyzers
Dental products
Anesthesia equipment and supplies
and many more medical products and equipment.

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Who They Are
Veterinarians throughout the United States and Canada, primarily in private practice. They are dedicated to the medical care of small and large animals and interested in clinical solutions for their patients and clients.

What They Buy
In addition to purchasing the products, equipment, and pharmaceuticals necessary to effectively treat their animal patients and service the client owners; these veterinarians need business management tools, information and resources on the following:
• Continuing Education
• Practice Management
• Financial Planning
• Communication and Marketing
• Technology Trends
• Personnel Issues
• Office and Hospital Design

Why They Subscribe
Since 1905, veterinarians have relied on this clinical, peer-reviewed journal to help
them provide cutting-edge medical care. Highly esteemed authors and unparalleled
editorial standards ensure thorough, accurate, relevant information that
veterinarians trust. Continuing education credit is also available in each issue.

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Circulation Breakdown by
Practice Specialty
Exclusive Small Animal Practice 29,786
Over 50% Small Animal Practice 4,492
Over 50% Large Animal Practice 1,096
Mixed Practice 4,292
Practice Exclusive to:
Cattle 363
Equine 1,101
Swine 57
Large Animals 840
DVM - Type of Practice Unknown 262
Veterinary Medical Students/Technicians 137
Government 41
Manufacturers of Veterinary Drugs/Equipment 171
Others Allied to the Field 113
Circulation Breakdown by Title/Status
Owner/Partner/Practicing Veterinarians 32,088
Associate 5,063
Others Allied to the Field 5,965

Circulation Breakdown by:
Number of Veterinarians in Practice*
1   5,576
2-3   7,261
4 or More   4,267

Practice Gross Income*
Under $250,000               2,095
$251,000 - $500,000          2,106
$501,000 - $750,000          2,137
$751,000 or More             1,840


 
Circulation Breakdown by 18 Month
Purchase Plans*
(Multiple Response)

Anesthesia Equipment 500
Blood Chemistry Analyzers 332
Blood Pressure Monitor 454
Computers/Software 498
Dental Equipment 519
Ear Thermometer 252
ECG Monitor 287
Hematology Analyzer 234
Incubator-Warmer 144
Microscope 244
Pulse Oximeter 466
Respiratory Monitor 170
Sterilizers 151
Surgical Instruments 734
Surgical Laser 161
Surgical Lights 238
Surgical Tables 147
Ultrasound 345
Vaporizer 83
X-Ray Equipment 370

*Purchase plan and detailed practice information is only available on a portion of the total circulation and is not an audited selection.

Circulation Breakdown by Caseload
Percentages Dedicated to Particular Species
(Multiple Response)
Canine
Under 50% 3,171
Over 50% 4,278
Feline
Under 50% 5,647
Over 50% 1,840
Beef Feedlot
Under 50% 577
Over 50% 34
Beef Cow/Calf
Under 50% 925
Over 50% 72
Dairy Cow
Under 50% 656
Over 50% 85
Equine Performance
Under 50% 600
Over 50% 36
Equine Pleasure
Under 50% 1,286
Over 50% 54
Race Horses
Under 50% 275
Over 50% 10
Exotic/Zoo
Under 50% 692
Over 50% 31

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State Counts

AK 85
AL 657
AR 398
AZ 718
CA 3,763
CO 1,097
CT 514
DC 26
DE 95
FL 2,528
GA 1,187
HI 82
IA 795
ID 311
IL 1,755
IN 968
KS 712
KY 678
LA 620
MA 878
MD 816
ME 262
MI 1,502
MN 953
MO 1,129
MS 385
MT 285
NC 1,359
ND 128
NE 465
NH 258
NJ 879
NM 312
NV 314
NY 1,947
OH 1,698
OK 738
OR 747
PA 1,690
RI 123
SC 488
SD 218
TN 916
TX 3,055
UT 253
VA 1,271
VT 188
WA 1,078
WI 1,313
WV 216
WY 158
U.S. Territories  97
Total   43,116

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Veterinary Medicine 

Minimum Order 5000 Names

List Source Subscribers available are from a BPA International audited publication.

Mail/E-Mail/Phone Lists
Combination Discounts Available
Call for Rates

Selections
Base Rate + $20/M
Job Title/Function
Business/Industry
Business Address
Geography
Gender
Max Per Site
All Other Selects $10/M-$25/M

Processing Fee: $45.00 Flat
Minimum Order Fee: $75.00 Flat

Addressing/Format Options
E-mail File $60/flat
Mag Tape $35/flat
Diskette $55/flat
Cheshire Labels NC
Peel & Stick Labels $10/M
Galley Printout $10/M
Key Codes $3/M
Splits $25 ea.
Barcoding (labels) $6/M $30 min.

Guaranteed 98% Mail Deliverability

Terms and Conditions
Rented for one time use only. 

Sample mailing piece required, subject to approval.

Cancellations
$10/M running charges plus $50 cancellation fee. List must be returned within 90 days or full rental charges apply.

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