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Veterinary Economics subscribers are veterinary practice owners and managers involved in the operations of the business. They are active business managers with an interest in business information, tools, insights and inspirations that will help them busill successful practices in an increasingly competitive marketplace. Along with purchasing products, equipment and pharmaceuticals necessary to treat their animal patients, they are in need of and responsible for:

-Practice management software
-Communications and marketing services
-Technology and office equipment
-Personnel services
-Continuing education
-Financial planning

What They Buy
In addition to purchasing the products, equipment, and pharmaceuticals necessary to effectively treat their animal patients and service the client owners; these veterinarians need business management tools, information and resources on the following:
• Continuing Education
• Practice Management
• Financial Planning
• Communication and Marketing
• Technology Trends
• Personnel Issues
• Office and Hospital Design

Why They Subscribe
Veterinary Economics gives subscribers the business information, tools, ideas, insights and inspiration they need to build successful practices in an increasingly competitive marketplace.

Practice Exclusive to:
Cattle 66
Equine 294
Swine 15
Large Animals 148
Veterinary Medical Students/Technicians 82
Government 3
Manufacturers of Veterinary Drugs/Equip. 10
Others Allied to the Field 48
Circulation Breakdown by Title/Status
Owner/Partner/Practicing Veterinarian 5,648
Associate 1,065
Others Allied to the Field 350

Circulation Breakdown by:
Number of Veterinarians in Practice*
1 1,289
2-3 1,691
4 or More 1,020

Practice Gross Income*
Under $250,000           599
$251,000 - $450,000     597
$451,000 - $750,000     789
$751,000 or More     1,003

*Purchase plan and detailed practice information is only available on a portion of the total circulation and is not an audited selection.

Canine
Under 50% 1,202
Over 50% 1,629
Feline
Under 50% 2,093
Over 50% 728
Beef Feedlot
Under 50% 286
Over 50% 23
Beef Cow/Calf
Under 50% 437
Over 50% 54
Dairy Cow
Under 50% 269
Over 50% 79
Equine Performance
Under 50% 354
Over 50% 95
Equine Pleasure
Under 50% 678
Over 50% 99
Race Horses
Under 50% 203
Over 50% 44
Swine
Under 50% 274
Over 50% 15
Exotic/Zoo
Under 50% 1,056
Over 50% 15