Available for Rental 408,917 @ $110.00/M-Publisher's Posted Rate
Telemarketing List Base Rate + $60.00/M

RN sets the standard in providing its readers with a source for credible information as the first mass nursing journal. Nursing responsibilities have risen dramatically over the past 10 years and nurses are expected to perform more procedures and become more involved with total patient care. Among RN subscribers:
-85% make hospital purchasing recommendations
-62% initiate purchasing requests
-Average of 14 years of professional experience
-42% hold Bachelor degree or higher
-76% have Internet access 

They recommend and have the authority to make purchases for their organizations as they see fit. Target them with healthcare books and magazines, medical products, uniform apparel and seminars.

This large database of also represents a well-employed workforce of women with plenty of disposable income for the purchase of bath & beauty products, casual apparel, travel gear and home products.

Selections include by job title, type of location and nursing specialty.

What They Buy
Nursing responsibilities have risen dramatically over the past 10 years and nurses are
expected to perform more procedures and become more involved with total patient
care. As such, they are more involved in physician office and hospital purchasing
decisions. They recommend and have the authority to make purchases for their
organizations as they see fit. Target them with:
• Office supplies
• Cleaning supplies
• Seminars
• Healthcare books and magazines
• Medical products and drugs
• Uniform apparel
Nurses also enjoy traveling to potential new work locations so they represent a solid
prospect base for travel offers. RN is also a great opportunity for consumer direct
marketers to reach a well employed workforce of women with plenty of disposable
income for home purchases:
• Bath & beauty
• Casual apparel
• Travel gear
• Home decor
• Kitchen items

Why They Subscribe
Award winning editorial coverage includes drug updates, new items, nursing
procedures, clinical techniques and a wide range of professional, legal and career
features. Subscribers are career-motivated and self-improvement oriented.

Director/Assistant Director of Nursing Services
Director of Nursing Education
Administrator
Head Nurse or Assistant
Supervisors
Staff Nurse
Private Duty
Nursing Facility
Inservice Education
Field/Public Health Nurse
Clinical Nurse Specialist
Nurse Manager
Charge Nurse
Case Manager
Quality Assurance Manager
Employee Health Nurse
Nursing Professional

ICU/CCU
Operating Room
Post Anesthesia Care Unit
Emergency Room
OB/GYN/Nursery
Medical/Surgical
Pediatrics
Outpatient
Psychiatric
Geriatrics
Oncology
Neonatal
Orthopedics
Neurology
Float Nurse
IV Therapy
Infection Control
Other Nursing Services

Hospital
Nursing Home/Extended Care Facilities
Community Health Agency
Nursing School
Doctor’s Office
School
Employee Health - Corporate
Staffing Agency
Home Health Agency
Ambulatory Care Facility
Library/Institute
HMO/PPO
Others Allied to the Field