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FIRSTLINE magazine is a publication for veterinary receptionists, registered
technicians, hospital managers and assistants. FIRSTLINE magazine gives
team members the training and insights they need to improve their communication
skills, enhance their skills in the veterinary marketplace and contribute
to the success and profitability of a veterinary practice.
-Practice management software
-Communications and marketing services
-Technology and office equipment
-Personnel services
-Continuing education
-Financial planning
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Who They Are
Veterinarians throughout the United States and Canada, primarily in
private practice. They are dedicated to the medical care of small and large
animals, and the majority of these veterinary practitioners are business
owners and managers as well.
What They Buy
In addition to purchasing the products, equipment, and pharmaceuticals
necessary to effectively treat their animal patients and service the client
owners; these veterinarians need business management tools, information
and resources on the following:
• Continuing Education
• Practice Management
• Financial Planning
• Communication and Marketing
• Technology Trends
• Personnel Issues
• Office and Hospital Design
Why They Subscribe
FIRSTLINE gives subscribers the business information, tools,
ideas, insights and inspiration they need to build successful practices
in an increasingly competitive marketplace.
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