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The Voice of Veterinary News
When veterinarians seek news, they turn to us. More than 35,000 companion-animal
doctors who read DVM Newsmagazine rank it first among news publications
for credibility, usefulness and overall quality.1 Readers also trust our
concise, timely content and appreciate DVM Newsmagazine’s easy-to-read
tabloid format.2 Thanks to audience loyalty, DVM Newsmagazine enjoys an
88 percent personal direct request rate among the more than 60,000 subscribers.3
From Wall Street’s economic impact on veterinary medicine’s main street
to the latest treatment for renal disease, DVM Newsmagazine covers breaking
news, business, medicine and products so effectively that 53 percent of
readers rated it as the top publication for providing timely information.
No. 1 in average-issue ad exposures
Our in-depth coverage captivates readers, who spend an average of 43.5
minutes reading or looking through a typical issue4—and increases your
ad exposure among these key companion-animal targets:
51 percent of early adopters
50 percent of veterinarians with 20-plus years of experience
48 percent of practice owners
49 percent of veterinarians in practices treating 100-plus cases per
week
49 percent of veterinarians spending more than $15k annually on heartworm
preventives
50 percent of veterinarians spending more than $15k annually on flea/tick
products
46 percent of veterinarians spending more than $15k annually on antibiotics
48 percent of veterinarians spending more than $15k annually on vaccines/biologicals
46 percent of veterinarians spending more than $10k annually on pain
medication
46 percent of veterinarians in practices grossing more than $1 million
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